The Case of Sweden
نویسنده
چکیده
Swedish research on organizational communication is characterized by empirical, qualitative research. The tradition of holistic and profound case studies is strong. In this article, a wide definition of organizational communication is employed, including research focusing on both internal and external communication. Research themes and methods are reviewed and discussed. The majority of the studies concern public information, including health communication and crisis communication. Particularly, scholars have studied planning and evaluation of information campaigns concerning health, traffic and environment; and more recently, authority communication during major crises in society. Research focusing on organizations’ internal communication includes topics such as superior-subordinate communication, organizational learning, sensemaking, communication strategies and communication efficiency. Strengths and weaknesses following from this empirical case study research tradition are highlighted. Finally, the contribution of Swedish research in an international perspec-
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